Services & Capabilities

A gifted and creative copywriter with over 35 years' experience in the wine industry, Stan Hock is a quick study who can rapidly diagnose a winery's brand messaging needs and challenges. He is adept at identifying a winery's most effective message points, distilling them into concise, compelling copy themes and applying those themes consistently across diverse promotional platforms, from winery newsletters and direct marketing pitches to websites, ad copy and social media. After receiving initial project briefings from clients, Stan works quickly and productively to complete projects in a timely, cost-efficient manner, liaising harmoniously with winery ownership and in-house marketing and public relations personnel ‚Äčto ensure client satisfaction. (See Recommendations page.) Here is an A-Z list of the materials Stan Hock has long experience producing:


  • ‚ÄčAdvertising Copy (Print, Broadcast, Online)
  • Advertorials
  • Back Label Copy
  • Brand Positioning Statements
  • Brochures
  • CD & DVD content
  • Correspondence
  • Corporate Videos
  • Crisis Communications
  • E-Blasts
  • Event Announcements
  • Internal Winery Communications (e.g., Employee Newsletters)
  • New Brand Launch Materials
  • Newsletters (Print & Electronic)
  • PowerPoint Presentations
  • POS (Case Cards, Neckers, etc.)
  • Press Releases & Kits
  • Restaurant Wine List Descriptions
  • Sales Presentation Materials
  • Slogans & Taglines
  • Social Media Content
  • Tasting Room Signage
  • Video News Releases
  • Waitstaff Cheat Sheets
  • Websites
  • Wine Fact Sheets